Thursday, September 6, 2007
Advertising on Internet
Ever since the advent of Internet, advertising on the World Wide Web has been very popular. Many corporations, companies and business have taken advantage of this and you can see ads on any web pages you visit. Consumer can go to any search engine and type the keyword relating to what they are looking for and hit search and they will be provided with a huge list from which they can select. This is a very cost effective and time saving method of advertising.
It has become really easy for any business to have a personalized website by which they can advertise, directly interact with the customer; provide details about their product and services. Regular newsletters, offers, discounts can be pasted on site to increase the interest of the website visitors.
Since it’s easy to reach any kind of audience concerning any kind of business, the possibility of misuse is always there. Based on this Internet advertising is classified into two kinds of advertisement, legal online advertising and illegal online advertising. Legal online advertising includes online advertising directories, search engine advertising, e-mail advertising, and desktop advertising. Illegal advertising is more commonly know as spamming. This is usually done by altering some system settings with the help of external applications after which pop-ups are sent to a particular network or computer. The external applications are known as adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from the system.
With the increase in technology, special effects are being used to make advertisement more interesting. Vivid colors, good page layout and lots of imagination is involved. Typically Adobe Flash is used to design advertisements these days. Depending on the technology being used to design advertisements can be classified into various categories.
Banner ads are animations displayed on the website usually created in HTML or Eudora. There is a range of type and sizes of the ads. Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons and are displayed as an alert or error message.
A pop-up is an advertisement displayed in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized.
Interstitial ads are those that are displayed before directing over to the desired page.
Wallpaper ads form the background of the web page.
The ads that float on the screen are known as a floating ad.
Polite ads download on a low pace without interrupting the normal functioning of the website.
An ad that enlarges and changes the contents of the page being displayed is known as expanding ad.
Advertisements which are displayed in a video form on a website is known as a video ad.
There are many ways by which advertising slots can be purchased on Internet like CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means that the advertiser is meant to pay for a particular number of people to whom the advertisement will be exposed. CPV or cost per visitor means that the advertiser is meant to pay for the people to whom the advertisement was delivered. CPC or cost per click means paying for the number of clicks made on the advertisement by the visitors. Although the advertisement is put up on the website, the amount is paid only after the visitor clicks on the URL of the advertisement. CPA or cost per action means that the advertisement publisher bares all the charges of advertisement, but he gets paid only if the visitor clicks on the advertisement and purchases a product or signs-up for a service. CPL or cost per lead is similar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or she can simply apply to get regular newsletters and special offers. CPO or cost per order is where the advertiser pays each time an order is placed.
Online advertisements cannot only be used to promote a product or service but in fact they can be used for purposes like promoting charity and spreading education.
Web directory
http://www.linkscatalog.net
How To Maximize Your Adsense Earnings
Most webmasters know that Adsense generates a sizeable
chunk of advertising income. That is why many of them use
it to go after high paying keywords. They even purchase
high paying keyword list that are suppose to escalate
thier Adsense earnings, build content driven sites and yet
fail to make the money they desire. What are they doing
wrong?
A major problem is no traffic. No matter how good the
information on your site is, if not many people see the
site, your dream of making a good income from Adsense will
not be realized.
In order to get the traffic one thing you must do is
optimize your site navigation. For many this is a new way
of thinking.
But stop for a moment and think about how visitors are
using your website. After a visitor has landed on a
certain page, they have the tendency to click on another
page that sounds interesting.
They get there because of the other links that appears on
a page that they initially landed on. This is site
navigation. It is all about enabling visitors to move
about your site. And one way of maximizing your Adsense
earnings.
A typical website has menu links on each page. The wording
on these links is what grabs a visitor's attention and
gets them to click on one of the links that will take them
to another page of that website. Links that have "free' or
"download" are oftentimes good attention-grabbers.
This navigation logic can also be applied to driving
traffic to your high paying pages. There are some websites
that are getting a lot of traffic from search engines, but
have low earnings. The trick is to try and use come
cleverly labeled links to get the visitors off that page
and navigate them to the higher earning ones. This is one
great way of turning real cheap clicks to real dollars.
Before you begin testing if this same style will work for
you and you website, you need two pieces tools. Something
to track and compare and some high earning pages you want
to funnel your site traffic to. An option is to select a
few of your frequently visited pages. This is ensuring
faster results.
Now, the next thing to do is think of ways to get visitors
from the first page to the link that will take them to
your high earning pages. Come up with a catchy and unique
description for the link. Think of something that people
do not get to see everyday. This will trigger their
curiosity enough to try and see what that was all about.
You can also use graphics to grab your readers' attention.
There is no limitation to what you can do to make your
link stand out. In order to have a successful Adsense site
you must do everything legally, ethically and morally
possible to achieve that goal. Just be creative. As far as
many Adsense advertisers are concerned, there are no
written and unwritten laws to follow regarding what they
write. Just as long as you do not overstep the guidelines
of the search engines you should not have a problem.
Also remember that it is all about location, location and
location. Once the perfect attention grabbing description
has been achieved, you have to identify the perfect spot
on your page to position that descriptive link so that
your site visitors will click on it. For more information
about which ad formats do the best, check
http://www.adsenselady.com.
There is nothing wrong with visiting other websites to see
how they are going about maximizing their site navigation.
"Hot pages" or "Most read" lists are very common and
overly used already. Get to know the ones that many
websites are using and do not try to imitate them.
Another way of doing it is to try and use different texts
on different pages. That way you will see the ones that
work and what does not. Try to mix things around also.
Test your ad formats by putting links on top and sometimes
on the bottom too, then tracking each to see which format
worked best. You will very quickly be able to tell which
ones are getting the most clicks and which ones you might
want to remove.
Finding the optimal site navigation style requires
formatting and testing, then reformatting and testing.
Let the testing begin!
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